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Communications and Social Media Coordinator

The Valens Company, 409 King St West, Toronto, Ontario, Canada Req #31
Friday, April 16, 2021

Reporting to the Communications Manager, the Communications & Social Media Coordinator is responsible for implementing social media marketing strategies for The Valens Company and Valens controlled brands, monitoring and building audiences online, maintaining and updating the media outreach network and executing the Consumer Response communications process flow. They are a creative storyteller with a keen eye for design aesthetic and brand management with a strong ability to effectively communicate both to internal and external audiences. The Communications and Social Media Coordinator is always customer service focused, whether replying to audiences on Social Media or to Consumers direct. They have strong writing, editing and design skills, a superb attention to detail and a positive attitude reflective of The Valens Company.



  • Maintain and execute social media strategy to build brand awareness, amplify brand, increase engagement, turn audiences into customers and customers into advocates, recruit talent, drive traffic to website, generate leads and penetrate international markets for the company
  • Develop and manage editorial and content calendar in alignment with social media marketing strategy and overall corporate marketing strategy
  • Illustrate key messaging through engaging and informative copywriting to be promoted on social networks
  • Research and monitor industry news and trends and prepare monthly report outlining findings
  • Engage online community and continue to build audience
  • Respond quickly and professionally to online interactions, in accordance with Social Media Marketing Standard Operating Procedures and Communications Response Matrix 
  • Produce informative and thought leading copywriting in the form of blog, FAQs and social media copy using a multitude of tones of voice across different platforms
  • Prepare social media graphics from templated branding assets
  • Follow the approval and development process for well-structured drafts and briefs to manage external services for content production
  • Execute consumer response communications flow with prepared Consumer Response Scripting Matrix and guidance from Communications Manager in a timely manner 
  • Exercise excellent judgment in handling feedback and complaints and quickly escalating any issues to Marketing, Regulatory and Quality Assurance management as per official consumer responses standard operating procedures 
  • Assist in identifying consumer communication gaps and create strategies to address 
  • Track and identify new complaints and develop appropriate scripts for the master consumer response scripting document and product FAQs
  • Complete weekly, monthly and annual Consumer Response and monthly and annual Social Media analytics reports, outlining our key performance indicators (KPIs), successes, areas for improvement and competitive comparison analysis
  • Complete other duties as assigned by the Communications Manager



  • Post-secondary education in Marketing, Communications, and/or Journalism considered an asset
  • Minimum of 2-4 years of experience in a social media and communications role in a fast paced, results-driven working environment
  • Media relations experience and knowledge
  • Agency or client-side role experience managing a portfolio of brands in both brand and corporate programs an asset
  • Internal communications experience
  • Proven project management experience
  • Proven experience managing / maximizing effectiveness of external agencies
  • Good proficiency in Microsoft Office (Excel, PowerPoint, Word)
  • Experience with WordPress and content management systems an asset
  • Ability to complete a satisfactory criminal record check
We offer a welcoming and friendly space for BIPOC & LGBTQ+ applicants.

The Valens Company is a global leader in the end-to-end development and manufacturing of innovative, cannabinoid-based products. The Company is focused on being the partner of choice for leading Canadian and international cannabis brands by providing best-in-class, proprietary services including CO2, ethanol, hydrocarbon, solvent-less and terpene extraction, analytical testing, formulation and white-label product development and manufacturing. Valens is the largest third-party extraction Company in Canada with an annual capacity of 425,000 kg of dried cannabis and hemp biomass at our purpose-built facility in Kelowna, British Columbia which is in the process of becoming European Union (EU) Good Manufacturing Practices (GMP) compliant. The Valens Company currently offers a wide range of product formats, including tinctures, two-piece caps, soft gels, oral sprays and vape pens as well as beverages, concentrates, topicals, edibles, injectables, natural health products and has a strong pipeline of next-generation products in development for future release. Finally, the Company’s wholly-owned subsidiary Valens Labs is a Health Canada licensed ISO 17025 accredited cannabis testing lab providing sector-leading analytical services and has partnered with Thermo Fisher Scientific to develop a Centre of Excellence in Plant-Based Science. For more information, please visit The Company’s investor deck can be found specifically at


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  • The Valens Company, 409 King St West, Toronto, Ontario, Canada